Motion Design System Framework

Project Overview

Physics-based motion design system with 50+ reusable animation patterns. Includes spring dynamics, gesture-driven transitions, and accessibility-first reduced motion alternatives. Open-source toolkit for React and Framer Motion.

Challenge

Creating a high-performance design that drives conversion while maintaining brand consistency and user clarity across multiple touchpoints.

Solution

Developed a modular design system with optimized user flows, clear visual hierarchy, and performance-driven layouts. Conducted A/B testing to validate design decisions and iterate based on real user data.

Results

• Improved conversion rates through optimized user flows
• Enhanced brand consistency across all campaign assets
• Scalable design system for future campaigns
• Positive user feedback on interface clarity